Privacy Protection

1. Introduction

With the following information, we would like to give you, as a "data subject", an overview of the processing of your personal data by us and your rights under data protection laws. It is generally possible to use our website without entering personal data. However, if you wish to make use of the special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain your consent.

The processing of personal data, such as your name, address or e-mail address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to"relyon AG". By means of this data protection information, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.

2. Responsible body

The controller within the meaning of the GDPR is:

relyon AG
Eisenbahnstraße 50, 72072 Tübingen

Telephone: +49 7071 5686-0
Fax: +49 7071 5686-299
E-mail: info@relyon.de

Representatives of the controller: Ralf Meckle, Mirko Tochtermann, Tobias K. N. Hahn

3. Data protection team

You can contact our data protection team directly at any time with any questions or suggestions regarding data protection.
You can reach our data protection team at privacy@relyon.de

4. Legal basis of processing

Art. 6 para. 1 lit. a) GDPR (in conjunction with § Section 25 (1) TDDDG (formerly TTDSG)) serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 para. 1 lit.b) GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example, in cases of inquiries about our products or services.

If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 para. 1 lit. c) GDPR.

In rare cases, the processing of personal data may become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6 para. 1 lit. d) GDPR.

Ultimately, processing operations could be based on Art. 6 para. 1 lit. f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47 Sentence 2 GDPR).

5. Disclosure of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below. We only pass on your personal data to third parties if:

1. You have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a) GDPR,
2. The disclosure is permitted in accordance with Art. 6 para. 1 lit. f) GDPR to protect our legitimate interests, and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
3. In the event that there is a legal obligation for the disclosure pursuant to Art. 6 para. 1 lit. c) GDPR, and
4.  This is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 lit. b) GDPR.

As part of the processing operations described in this data protection information, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly stated this for the service providers concerned in the data protection information. In order to protect your data in all other cases, we have concluded data processing agreements based on the European Commission's standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent may serve as the legal basis for the transfer to third countries in accordance with Art. 49 para. 1 lit. a) GDPR. This sometimes does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision in accordance with Art. 45 GDPR.

6. Technology

6.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognize an encrypted connection by the "https://" instead of "http://" in the address line of the browser and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

6.2 Data collection when visiting the website

If you only use our website for information purposes, if you do not register or otherwise provide us with information or do not give your consent to processing that requires consent, we only collect the data that is technically necessary for the provision of the service. This is regularly data that your browser transmits to our server ("in so-called server log files"). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files. The following can be recorded:

1. Browser types and versions used,
2. The operating system used by the accessing system
3. The website from which an accessing system reaches our website (so-called referrer)
4. The subpages that are accessed via an accessing system on our website
5. The date and time of access to the website
6. An Internet Protocol address (IP address) and,
7. The Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to:

1. Deliver the content of our website correctly
2. Optimize the content of our website and the advertising for it,
3. Ensure the long-term functionality of our IT systems and the technology of our website, and
4. To provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

The collected data and information are therefore evaluated by us both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The data from the server log files is stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f) GDPR. Our legitimate interest follows from the data collection purposes listed above.

6.3 Amazon Web Services (AWS) - Hosting of individual components

Components of Amazon Web Services (AWS) of Amazon.com Inc., Seattle, 410 Terry Ave N, United States, are integrated on our website. Amazon Web Services (AWS) is the world's most comprehensive and widely used cloud.

The purpose of using AWS in the present case is, among other things, to host applications and services on AWS and to rent resources for computing-intensive tasks.

If you have consented to the services hosted by AWS being used, the legal basis for the processing of personal data is Art. 6 para.1 lit. a GDPR. In addition, it is in our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR to use the hosting of individual components at AWS in order to operate our website in an appealing and secure manner.

The parent company, Amazon Inc., is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can view AWS's privacy policy at: https://d1.awsstatic.com/legal/privacypolicy/AWS_Privacy_Notice_German_2023-08-11.pdf.

6.4 Cloudflare (Content Delivery Network)

Our website uses functions of Cloudflare. The provider is CloudFlare, Inc., 665 3rd St. #200, San Francisco, CA 94107, USA.

Cloudflare offers a globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed via the CloudFlare network. CloudFlare is therefore able to analyze the data traffic between users and our websites in order to detect and ward off attacks on our services, for example. Cloudflare may also store cookies on your computer for optimization and analysis purposes.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases, or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

We have concluded a corresponding agreement with Cloudflare on the basis of the GDPR for order processing or in accordance with EU standard contractual clauses. Cloudflare collects statistical data about visits to this website. The access data includes: Name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider. Cloudflare uses the log data for statistical evaluations for the purpose of operation, security, and optimization of the offer.

If you have consented to Cloudflare being used, the legal basis for the processing of personal data is Art. 6 para. 1 lit.a) GDPR. We also have a legitimate interest in using Cloudflare to optimize our online offering and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f) GDPR. The personal data is stored for as long as it is required to fulfill the purpose of processing. The data is deleted as soon as it is no longer required to achieve the purpose.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can find more information about Cloudflare at: https://www.cloudflare.com/privacypolicy/.

6.5 Hosting by Webflow

We host our website at Webflow, Inc., 398 11th St., Floor 2, San Francisco, CA 94103, USA (hereinafter referred to as Webflow).

When you visit our website, your personal data (e.g., IP addresses in log files) is processed on Webflow's servers.

Webflow is used on the basis of Art. 6 para. 1 lit. f) GDPR. We have a legitimate interest in the most reliable presentation, provision, and security of our website.

We have concluded a data processing agreement (DPA) with Webflow in accordance with Art. 28 GDPR. This is a contract prescribed by data protection law, which ensures that Webflow processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

You can find more information on Webflow's data protection provisions at: https://webflow.com/legal/privacy.

6.6 jsDelivr

Components of jsDelivr, operated by Prospect One, Królewska 65A/1, PL-30-081 Kraków, Poland, are integrated on our website.

We use the open source service jsDelivr on our website in order to be able to deliver the content of our website to various user devices as quickly and technically flawlessly as possible.

jsDelivr is a content delivery network (CDN) that distributes the content on our website via various servers to ensure optimum global accessibility. A CDN generally uses servers that are geographically close to the respective website user. It can therefore be assumed that users within the EU are provided with content via servers within the EU. To provide the content, jsDelivr collects user data such as the IP address.

According to the provider, jsDelivr does not use cookies or similar tracking technologies, but it is only necessary for the technical reasons mentioned above.

The data processing takes place on the basis of your consent in accordance with Art. 6 para. 1 lit. a) GDPR.

You can view jsDelivr's privacy policy at: https://jsdelivr.com/terms/privacy-policy-jsdelivr-net.

6.7 UNPKG (Content Delivery Network)

We display icons (favicons) on our website using the Content Delivery Network (CDN) "UNPKG". This is an open source CDN operated by CloudFlare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA. When you call up a page, your browser loads the required symbols into your browser cache in order to display them correctly.

For this purpose, the browser you use must connect to the servers of UNPKG. This gives UNPKG knowledge that our website has been accessed via your IP address.

The display of the favicons with the help of the CDN is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a) GDPR.

Further information on the display of favicons using the UNPKG CDN can be found at:https://unpkg.com/browse/@mdi/svg@7.2.96/.

7. Cookies

7.1 General information about cookies

Cookies are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

Information is stored in the cookie that results from the connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.

The use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already visited us and which entries and settings you have made, so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.

7.2 Legal basis for using cookies

The data processed by the cookies, which are required for the proper functioning of the website, are therefore necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 para. 1 lit. f) GDPR.

For all other cookies, you have given your consent to this via our opt-in cookie banner in accordance with Art. 6 para. 1 lit. a) GDPR.

7.3 Cookiebot (Consent Management Tool)

We use the consent management tool "Cookiebot" from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. This service enables us to obtain and manage the consent of website visitors to data processing.

Cookiebot collects data generated by end users who use our website. When an end user gives consent via the cookie consent tool, Cookiebot automatically logs the following data:

- The end user's IP number in anonymized form (the last three digits are set to 0)
- Date and time of consent.
- User agent of the end user's browser.
- The URL from which the consent was sent.
- An anonymous, random, and encrypted key.
- The consent status of the end user, which serves as proof of consent.

The key and consent status are also stored in the end user's browser in the "CookieConsent" cookie, so that the website can automatically read and follow the end user's consent on all subsequent page requests and future end user sessions for up to 12 months. The key is used for proof of consent and for an option to verify that the consent status stored in the end user's browser is unchanged compared to the original consent submitted to Cybot.

The functionality of the website is not guaranteed without the processing. The "CookieConsent" cookie set by Cookiebot is classified as necessary.

Cybot is the recipient of your personal data and acts as a processor for us for data collection when visiting the website.

Detailed information on the use of Cookiebot can be found at: https://www.cookiebot.com/de/privacy-policy/.

8. Content of our website

8.1 Contact support / Contact form

Personal data is collected when you contact us (e.g., via contact form or email). The data collected when a contact form is used can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) GDPR.

Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and the deletion does not conflict with any statutory retention obligations.

8.2 Application Management/ Job Board

We collect and process the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits the relevant application documents to us electronically, for example by e-mail or via a web form on the website. If we conclude an employment or service contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude a contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests on our part stand in the way of deletion. Another legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

The legal basis for the processing of your data is Art. 6 para. 1 lit. b), 88 GDPR i.V.m. § 26 para. 1 BDSG.

9. Newsletters

9.1 Newsletter for regular customers (without registration)

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail.

In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur transmission costs for this in accordance with the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

9.2 Marketing newsletter (double opt-in)

We give you the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to us when you subscribe to the newsletter can be seen from the input mask used for this purpose.

We inform our customers and business partners about our offers at regular intervals by means of a newsletter. In principle, you can only receive our company newsletter if:

1.  You have a valid e-mail address and
2.  You have registered to receive the newsletter.

For legal reasons, a confirmation e-mail will be sent to the e-mail address you entered for the first time for the newsletter mailing using the double opt-in procedure. This confirmation e-mail is used to check whether you, as the owner of the e-mail address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) of the IT system you are using at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.

The personal data collected when registering for the newsletter is used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for sending the newsletter can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on our website or to inform us of this in another way.

The legal basis for data processing for the purpose of sending the newsletter is Art. 6 para. 1 lit. a) GDPR.

9.3 Brevo (formerly Sendinblue)

We use Brevo to send newsletters. The provider is Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany.

Brevo is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter is stored on Sendinblue's servers in Germany.

If you do not wish to be analyzed by Brevo, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

You can revoke your consent at any time. You can also prevent processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by setting your web browser accordingly. You can also prevent the storage and transmission of personal data by deactivating JavaScript in your web browser or installing a JavaScript blocker (e.g., https://noscript.net or https://www.ghostery.com). We would like to point out that these measures may mean that not all functions of our website are available. With the help of Brevo, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links, if any, have been clicked on. In this way, we can determine, among other things, which links have been clicked on particularly frequently.

We can also see whether certain predefined actions have been carried out after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter.

Brevo also enables us to divide the newsletter recipients into different categories (so-called "clusters"). The newsletter recipients can be subdivided according to age, gender, or place of residence, for example. In this way, the newsletters can be better adapted to the respective target groups.

Detailed information on the functions of Brevo can be found at the following link: https://www.brevo.com/de/features.

Data processing takes place on the basis of your consent in accordance with Art. 6 para. 1 lit. a) GDPR. You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter, and deleted from both our servers and Brevo's servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g., e-mail addresses for the member area) remain unaffected by this.

You can view Brevo's privacy policy at: https://www.brevo.com/de/datenschutz-uebersicht/.

9.4 Newsletter tracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, the company can recognize whether and when an email was opened by you and which links in the email were called up by you.

Such personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by us in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by us. Unsubscribing from the newsletter is automatically interpreted as a revocation.

Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f) GDPR on the basis of our legitimate interests in the display of personalized advertising, market research, and/or demand-oriented design of our website.

10. Our activities in social networks

So that we can also communicate with you on social networks and inform you about our services, we are represented there with our own pages. If you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by this, within the meaning of Art. 26 GDPR.

We are not the original provider of these pages, but only use them within the scope of the possibilities offered to us by the respective providers.

As a precautionary measure, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as it may be more difficult to safeguard your rights, e.g., to information, deletion, objection, etc., and processing in social networks is often carried out directly for advertising purposes or for the analysis of user behavior by the providers without us being able to influence this. If user profiles are created by the provider, cookies are often used, or the user's behavior is assigned to your own social network member profile.

The described processing operations of personal data are carried out in accordance with Art. 6 para. 1 lit. f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user to the respective providers, the legal basis is Art. 6 para. 1 lit. a) GDPR in conjunction with Art. 7 GDPR. Art. 7 GDPR.

As we do not have access to the providers' databases, we would like to point out that it is best to assert your rights (e.g., to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks is provided below by the respective social network provider we use:

10.1 Facebook

(Joint) controller for data processing in Europe:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy policy (data policy):
https://www.facebook.com/about/privacy.

10.2 Instagram

(Joint) controller for data processing in Germany:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy policy (data policy):
https://instagram.com/legal/privacy.

10.3 LinkedIn

(Joint) controller for data processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

Privacy policy:
https://www.linkedin.com/legal/privacy-policy.

10.4 YouTube

(Joint) controller for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Privacy policy:
https://policies.google.com/privacy.

11. Social media plugins

11.1 YouTube Plugin

We have integrated YouTube components on this website. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, rate, and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs, as well as music videos, trailers, or videos made by users themselves, can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Each time you access one of the individual pages of this website, which is operated by us and on which a YouTube component (YouTube plug-in) has been integrated, the Internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de. During the course of this technical procedure, YouTube and Google gain knowledge of which specific sub-page of our website was visited by you.

If you are logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting when you access a subpage that contains a YouTube plugin. This information is collected by YouTube and Google and assigned to your YouTube account.

YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged in to YouTube at the same time as accessing our website; this happens regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent it from being transmitted by logging out of your YouTube account before accessing our website.

The use of YouTube is in the interest of a comfortable and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f) GDPR.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

Personal data is only processed using the social media buttons with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.

The data protection provisions published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy, provide information about the collection, processing, and use of personal data by YouTube and Google.

12. Web analytics

12.1 LinkedIn Pixel (Insight Tag)

This website uses LinkedIn Insights from LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA 94085, USA (LinkedIn). If explicit consent is given, this allows the behavior of users to be tracked.

The process is used to evaluate the effectiveness of advertisements for statistical and market research purposes and can help to optimize future advertising measures. The LinkedIn pixel provides us with additional information about those interested in our products, including job titles, employers or the industry in which they work.

When you visit the website, the following data may also be processed by the LinkedIn pixel:

- IP address
- Interactions on our website (e.g., page views, clicks, conversions)
- Browser type/version
- Operating system used
- Referrer URL (previously visited page)
- Time of the server request

Direct identifiers are automatically removed from the database by LinkedIn within seven days, and the data is deleted after 180 days. The storage period of the cookie can be found in the consent solution we use. The data is stored and processed by LinkedIn so that a connection to the respective user profile is possible.

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR. LinkedIn is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

Further information and LinkedIn Pixel's privacy policy can be found at: https://de.linkedin.com/legal/privacy-policy.

12.2 Meta Pixel (formerly Facebook Pixel)

This website uses the "Facebook Pixel" of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Meta"). If explicit consent is given, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising measures.

When you visit the website, the following data may be processed by the meta pixel:

- IP address
- Device information
- Browsing history
- Interactions on our website (e.g., page views, clicks, conversions).

The data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Meta (Facebook) Data Usage Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes.

The data collected is stored by Meta for a period of 180 days and then deleted if the user does not visit the website again.

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

12.3 Google Analytics 4 (GA4)

On our websites, we use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

In this context, pseudonymized user profiles are created, and cookies (see "Cookies") are used. The information generated by the cookie about your use of this website may include, but is not limited to:

- A short-term collection of the IP address without permanent storage
- Location data
- Browser type/version
- Operating system used
- Referrer URL (previously visited page)
- Time of the server request

The pseudonymized data may be transmitted by Google to a server in the USA and stored there.

The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf.

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR.

Google's default data storage period is 14 months. Otherwise, the personal data is stored for as long as it is required to fulfill the purpose of processing. The data is deleted as soon as it is no longer required to achieve the purpose.

The parent company, Google LLC, is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

Further information on data protection when using GA4 can be found at: https://support.google.com/analytics/answer/12017362?hl=de.

12.4 Google Analytics 4 (GA4) - Additional information on Google Signals

Google Signals is a feature in Google Analytics that collects session data from websites and apps where users are logged in with their Google Account and have enabled personalized advertising. It enables advanced analysis by linking user behavior across different devices and providing additional information such as demographic characteristics and interests. Your consent to the use of Google Analytics (see above) also includes consent to the Google Signals add-on function.

12.5 Google Analytics 4 (GA4) - Additional information on Consent Mode, extended implementation

Under the Digital Markets Act, Google is required to obtain user consent before processing user data for personalized advertising. Google meets this requirement with the "Consent Mode". Users are obliged to implement this and thus prove that they have obtained the consent of website visitors.

Google offers two implementation modes: the simple and the extended implementation.

We use the extended implementation method of Google Consent Mode. If you consent to data processing in connection with the use of GA4 (see above), a connection to Google is established, Google Analytics cookies are set, and the corresponding processing is carried out. If you refuse consent, no Google Analytics cookies will be set. However, a unique "ping ID" will be generated and transmitted to Google. The Google code is executed, whereby only limited user data is transmitted to Google, including information such as:

- IP address
- Browser details
- URL visited

A personalized user ID is not assigned.

If you have consented to the execution of Google Analytics 4, Consent Mode, extended implementation, the legal basis for the processing of personal data is Art. 6 para. 1 lit. a GDPR. In addition, it is in our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR to use Google Analytics 4, Consent Mode, extended implementation, in order to obtain data on conversions without creating user profiles and thus increase profitability.

12.6 Google Analytics Remarketing

We have integrated Google Remarketing services on this website. The operating company of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company's website. The integration of Google Remarketing, therefore, allows a company to create user-related advertising and consequently to display advertisements relevant to the interests of the Internet user.

The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the data subject's IT system. By setting the cookie, Google is able to recognize the visitor to our website when he or she subsequently visits websites that are also members of the Google advertising network. Each time you access a website on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as your IP address or surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

Cookies are used to store personal information, such as the websites you have visited. Each time you visit our website, personal data, including your IP address, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America.

Google may pass on this personal data collected via the technical process to third parties.

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR.

The parent company, Google LLC, is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can view the data protection provisions of Google Analytics Remarketing at: https://www.google.de/intl/de/policies/privacy/.

12.7 ID5.io

We have integrated components of the company ID5.io on this website. The operating company of ID5.io is ID5 Technology Ltd, with registered office at 15 Bishopsgate, London EC2N 3AR, United Kingdom.

ID5.io offers technologies that enable websites, apps, or other Internet-based objects to analyze the behavior of their visitors or users. The service provider collects and analyzes user behavior and preferences in order to provide its customers with the most efficient marketing possible. For this purpose, information is collected about the browser used, the end device, IP addresses, and the websites visited. This data is stored for the duration of the cookies set.

These processing operations are only carried out with express consent in accordance with Art. 6 para. 1 lit. a) GDPR.

You can find more information about ID5.io at: https://www.id5.io/platform-privacy-policy/.

12.8 Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.

Hotjar is a tool for analyzing your user behavior on this website. Hotjar allows us to record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you remain with the mouse pointer in a certain place. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website visitors prefer to look at.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator's web offerings.

Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They are used to make our website more user-friendly, effective, and secure. In particular, these cookies can be used to determine whether this website has been visited with a specific end device or whether the Hotjar functions have been deactivated for the browser in question. Hotjar cookies remain on your device until you delete them.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases, or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.

You can find more information about Hotjar at: https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar.

12.9 HubSpot

We use HubSpot functions on this website. The provider is HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA.

HubSpot tracks visitors to our website using browser cookies. Each time you access our website, HubSpot checks whether a HubSpot tracking cookie is set. If no such cookie is set on your browser, a HubSpot cookie will be set on your browser - provided you give your consent - which will record all our web pages that you subsequently access.

Please note the following with regard to HubSpot's handling of tracking cookies:

- Your visit to our websites will only be tracked using the HubSpot cookie if you have given your consent to the setting of the HubSpot cookie or all tracking cookies.
- If you fill out and submit one of the forms on our websites (e.g., a contact form) and have given your consent to the setting of the HubSpot cookie, HubSpot will assign your previous page views resulting from the tracking cookie to the form you have submitted.
- If you have already been in contact with us, your e-mail address sent via the form will be assigned to the information already stored by us.
- If you delete all your cookies or specifically the HubSpot cookies, you will be considered a new visitor to our website, and a new cookie will be set. However, HubSpot automatically duplicates all form submissions received from the same email address, even if different browser cookies have been assigned to these submissions.
- Since cookies are only set once on a browser, submissions from two people sharing a single computer are assigned to one and the same contact entry. This cookie deduplication ensures that if a contact sends forms to your website from different email addresses, all submissions are assigned to a single contact entry in HubSpot.
- HubSpot assigns page views to a contact person when the contact person clicks on a link in a tracked marketing email thatredirects to a page on which the HubSpot tracking code is installed.

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR. Your data will be stored until you withdraw your consent.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases, or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

The transfer of your personal data to the USA takes place on the basis of the standard contractual clauses.

You can find more information about HubSpot at: https://legal.hubspot.com/privacy-policy.

12.10 Lead info (Lead Generation Service)

We use the lead generation service of Leadinfo B.V., Rivium Quadrant 141, Capelle aan den IJssel, South Holland 2909 on our website.

The service recognizes visits from companies to our website based on IP addresses and shows us publicly available information, such as company names or addresses. The IP addresses are neither displayed nor stored.

In addition, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries(e.g. \?leadinfo.com\?) in order to correlate IP addresses with companies and improve services.

The following data is generally collected and processed:

- IP address without permanent storage
- Location based on the IP address
- Domain from form field entries

These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR. Your data will be stored until the purpose is achieved or until you withdraw your consent.

You can find more information on Leadinfo's privacy policy at: https://www.leadinfo.com/de/rechtliches/datenschutz/.

13. Advertising

13.1 Google Ads (AdWords) Remarketing/Retargeting

We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

This allows us to advertise this website in Google search results and on third-party websites. For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit.

Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data in order to create target groups.

These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.

The parent company, Google LLC, is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.

You can view Google Ads' privacy policy and further information at: https://www.google.com/policies/technologies/ads/.

13.2 Google AdSense

We have integrated Google AdSense on this website. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google AdSense is an online service that enables advertising to be placed on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of Internet users, which is implemented by generating individual user profiles.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on your IT system. By setting the cookie, Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is enabled to analyze the use of our website. Each time you access one of the individual pages of this website, which is operated by us and on which a Google AdSense component has been integrated, the Internet browser on your IT system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and billing of commissions. During the course of this technical procedure, Alphabet Inc. gains knowledge of personal information, such as your IP address, which serves Alphabet Inc. inter alia to understand the origin of visitors and clicks, and subsequently create commission settlements.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Using the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website has been opened by your IT system and which links you have clicked on.

Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the advertisements displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR.

The parent company, Google LLC, is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.

You can view Google AdSense's privacy policy and further information at: https://www.google.de/intl/de/adsense/start and athttps://www.google.com/policies/technologies/ads/.

13.3 Google Ads with Conversion-Tracking

We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to pre-define certain keywords that will be used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and by displaying third-party advertising on our website.

If you reach our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a user who has reached our website via an AdWords ad has generated sales, i.e., completed or canceled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are, in turn, used by us to determine the total number of users who were referred to us via ads, i.e., to determine the success or failure of the respective ads and to optimize our ads for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.

The conversion cookie is used to store personal information, such as the web pages you have visited. Each time you visit our website, personal data, including the IP address of the Internet connection you are using, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR.

The parent company, Google LLC, is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.

You can view Google AdSense's privacy policy and further information at: https://www.google.de/intl/de/policies/privacy/.

13.4 Google Ads with enhanced Conversions

We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads is an internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and by displaying third-party advertising on our website.

If you reach our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a user who has reached our website via a Google Ads ad has generated sales, i.e., completed or canceled a purchase.

We use the option of extended (enhanced) conversions from Google Ads. For this purpose, we transmit personal data that we have collected ourselves, such as telephone numbers or email addresses, to Google. This data is compared with Google Ads event data in order to record more conversions.

Every time you visit our website, personal data, including the IP address of the Internet connection you are using, is therefore transmitted to Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.

The parent company, Google LLC, is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.

You can view Google Ads' privacy policy and further information at: https://www.google.de/intl/de/policies/privacy/ or https://support.google.com/adspolicy/answer/9755941?hl=de&ref_topic=7012636&sjid=9061832235671554201-EU.

13.5 Google Ads - Additional information on Consent mode, extended implementation

Under the Digital Markets Act, Google is obliged to obtain user consent before processing user data for personalized advertising. Google meets this requirement with the "Consent Mode". Users are obliged to implement this and thus prove that they have obtained the consent of website visitors.

Google offers two implementation modes: the simple and the extended implementation.

We use the extended implementation method of Google Consent Mode. If you consent to data processing in connection with the use of Google Ads (see above), a connection to Google is established, Google Analytics cookies are set, and the corresponding processing is carried out. If you refuse your consent, no Google Ads cookies will be set. However, a unique "ping ID" will be generated and transmitted to Google. The Google code is executed, whereby only limited user data is transmitted to Google, including information such as:

- IP address
- Browser details
- URL visited

A personalized user ID is not assigned.

If you have consented to the execution of Google Ads, Consent Mode, extended implementation, the legal basis for the processing of personal data is Art. 6 para. 1 lit. a GDPR. In addition, it is in our legitimate interest within the meaning of Art. 6 para. 1 lit. fGDPR to use Google Analytics 4, Consent Mode, extended implementation, in order to obtain data on conversions without creating user profiles and thus increase profitability.

13.6 LinkedIn Ads

We have integrated LinkedIn Ads on this website. The operating company of the service is LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

We use it to advertise our company on the LinkedIn social network. For this purpose, LinkedIn places a cookie in the browser of your end device, which automatically enables interest-based advertising based on the pages you visit.

These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Your data will be deleted as soon as it is no longer required to achieve the purpose or you withdraw your consent.

As part of processing via LinkedIn, data may be transferred to the USA and Singapore. This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures. In addition, the security of the transfer is regularly ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, consent will be obtained from you in accordance with Art. 49 para. 1 lit. a) GDPR.

You can find more information about LinkedIn's privacy policy at: https://de.linkedin.com/legal/privacy-policy.

13.7 Microsoft Bing Ads

We have integrated Microsoft Bing Ads on this website. The operating company is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18 D18 P521, Ireland.

Bing Ads is an internet advertising service that allows advertisers to place ads both in Bing search engine results and in the Bing advertising network. The purpose of Bing Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Bing search engine, and by displaying third-party advertising on our website.

Microsoft Bing Ads conversion tracking allows us and Microsoft to recognize whether users have performed certain actions. For example, we analyze which buttons on our website are clicked frequently and which products are viewed or purchased particularly often. This information is used to create conversion statistics. We receive the total number of users who have clicked on our ads and details of the actions performed. Users' personal identification data is not collected. Microsoft uses cookies or similar technologies for identification purposes.

The following data, among others, may be processed:

- IP address (without permanent storage)
- Browser details
- URL visited
- Referrer URL (previously visited page)
- Time of the server request
- User behavior

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR.

The data may be transferred to servers in the USA and stored there. As a US company, Microsoft Corporation is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can view Microsoft Bing Ads' privacy policy and further information at: https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies.

14. Plugins and other services

14.1  Calendly appointment scheduling

We use the online appointment calendar "Calendly", from the provider Calendly LLC, 3423 Piedmont Road NE, Atlanta, GA 30305-1754, USA, to simplify the booking of appointments.

If you click on the corresponding booking button, you will be automatically connected to our Calendly appointment account. After selecting your appointment, confirming it, and entering your contact details and requests, you will receive an email from Calendly confirming your appointment. Your details from the Calendly form, including the data you provide there, will be stored by us for the purpose of processing the request and in the event of follow-up questions. This data will remain with us until you ask us to delete it, revoke your consent to its storage, or the purpose for which it was stored no longer applies (e.g., the appointment has taken place). Mandatory statutory provisions in particular retention periods remain unaffected. Calendly also inevitably obtains knowledge of your data. We have concluded an order processing contract with Calendly.

Calendly transmits personal data from the log files (e.g., IP addresses) to the USA for each data processing operation, as certain servers for processing the log files are only located in the USA.

The legal basis for data processing is your consent pursuant to Art. 6 para. 1 lit. a) GDPR, which you gave us before entering the appointment.

You can find detailed information about Calendly at: https://calendly.com/privacy.

Alternatively, appointments can also be made by email or telephone.

14.2 Google reCAPTCHA

We use the reCAPTCHA function on this website. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The main purpose of the reCAPTCHA function is to differentiate whether an entry is made by a natural person or is misused by a machine and automated processing. The service also includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google.

These processing operations are only carried out with express consent in accordance with Art. 6 (1)(a) GDPR.

The parent company, Google LLC, is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

Further information on Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

14.3 Google Tag Manager

We use the Google Tag Manager service on this website. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This tool allows "website tags" (i.e., keywords that are integrated into HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which content on our website is of particular interest to you.

The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at the domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.

The parent company, Google LLC, is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

Further information on Google Tag Manager and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

14.4 HubSpot CRM-System

We use the CRM software of the provider HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA ("HubSpot").

HubSpot is a software CRM solution for the management of customer relationships and includes the following functions, among others:

- Deal management, lead management, and task management,
- Email tracking and notifications,
- Email templates and appointment scheduling,
- Document sharing,
- Online booking system for appointments,
- Telephony solutions such as automatic call recording & logging.

All departments (including e.g. marketing, sales, customer service, as well as online and stationary retail) work together with the software described.

The provider of HubSpot necessarily receives knowledge of the above-mentioned data, insofar as this is provided for in our order processing contract (Art. 28 GDPR) with HubSpot. This may include names, addresses, email addresses, and telephone numbers. Personal data is therefore also processed in a third country (outside the EU and the EEA).

If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. The legal basis for the use of HubSpot in the context of contractual relationships is Art. 6 para. 1 lit. b) GDPR. In all other cases, the legal basis for the processing of your personal data is Art. 6 para. 1 lit. f) GDPR. Our interest here is in the effective coordination of internal and external communication and the management of customer relationships.

To the extent that HubSpot processes personal data in connection with its own legitimate business operations, HubSpot is an independent data controller for such use and, as such, is responsible for compliance with applicable data controller laws and obligations.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can view HubSpot's privacy policy at: https://legal.hubspot.com/de/privacy-policy.

14.5 Microsoft Bookings

We use the Microsoft Bookings ("Bookings") scheduling tool on our website, a service provided by Microsoft Corp, One Microsoft Way, Redmond, Washington, USA.

If you click on the corresponding booking button, you will be automatically connected to our Bookings appointment account. After selecting your appointment, confirming it, and entering your contact details and requests, you will receive an email from Bookings confirming your appointment.

When using the service, the following data, among others, may be processed:

- Surname, first name
- Telephone number
- Email address
- Preferred form of communication (telephone, video conferencing system)
- Reason for your request
- Time of appointment request and agreed appointment
- Free text added by you

These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.

Alternatively, appointments can also be made by email or telephone.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can view Microsoft's privacy policy at: https://privacy.microsoft.com/de-de/privacystatement.

14.6 Microsoft Teams

We use the tool "Microsoft Teams" ("MS Teams") to carry out our communication both in written form (chat) and in the form of telephone conferences, online meetings, and video conferences. The operating company of the service is Microsoft Ireland Operations ("Microsoft"), Ltd, 70 Sir John Rogerson's Quay, Dublin, Ireland. Microsoft Ireland Operations, Ltd. is part of the Microsoft group of companies based at One Microsoft Way, Redmond, Washington, USA.

When using MS Teams, the following personal data is processed:

- Meetings, chats, voicemails, shared files, recordings, and transcripts
- Data that is shared about you. Examples include your e-mail address, profile picture, and telephone number
- A detailed history of the phone calls you make
- Call quality data
- Support/feedback data: Information related to troubleshooting tickets or feedback sent to Microsoft
- Diagnostic and service data: Diagnostic data related to service usage.

To enable the display of video and the playback of audio, data from the microphone of your end device and from a video camera on the end device is processed for the duration of the meeting. You can switch off or mute the camera or microphone yourself at any time via the "Microsoft Teams" application.

If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. In the context of an employment relationship, corresponding data processing takes place on the basis of Section 26 BDSG. The legal basis for the use of "MS Teams" in the context of contractual relationships is Art. 6 para. 1 lit. b) GDPR. In all other cases, the legal basis for the processing of your personal data is Art. 6 para. 1 lit. f) GDPR. Our interest here is in the effective conduct of online meetings.

If we record online meetings, we will inform you of this before the start and, if necessary, ask for your consent to the recording. If you do not wish this, you can leave the online meeting.

As a cloud-based service, "MS Teams" processes the aforementioned data as part of the provision of the service. To the extent that "MS Teams" processes personal data in connection with Microsoft's legitimate business operations, Microsoft is an independent data controller for such use and, as such, is responsible for compliance with applicable laws and data controller obligations. If you access the MS Teams website, Microsoft is responsible for the data processing. Accessing the website is required to download the MS Teams software.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

Detailed information on data protection at Microsoft, in connection with "MS Teams", can be found at: https://docs.microsoft.com/de-de/microsoftteams/teams-privacy.

14.7 Spotify

Functions of the Spotify music service are integrated on our pages. The provider is Spotify AB, Regeringsgatan 19, 111 53Stockholm, Sweden. You can recognize the Spotify plugins by the green logo on our site.

When you visit our website, a direct connection is established between your browser and the Spotify server via the plugin. Spotify receives the information that you have visited our site with your IP address. If you click on the Spotify button while you are logged into your Spotify account, you can link the content of our pages to your Spotify profile. This allows Spotify to associate your visit to our pages with your user account. If you do not want Spotify to be able to associate your visit to our website with your Spotify user account, please log out of your Spotify user account before visiting our website.

These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.

You can view Spotify's privacy policy at: https://www.spotify.com/de/legal/privacy-policy/. You can find an overview of the Spotify plugins at: https://developer.spotify.com.

14.8 weclapp (Helpdesk)

We use a ticket system, the helpdesk of the cloud ERP software of weclapp GmbH, Friedrich-Ebert- Straße 28, 97318 Kitzingen (weclapp), to process support requests.

Each support request is given a unique ticket number, which you can use to track the status and responses online. Our archive also allows you to view the history of your support requests at any time. The helpdesk gives us the opportunity to process tickets faster, in a more targeted and clearer way. This enables us to guarantee a high quality of service.

If you would like to submit a support request, you can fill out the form available on the helpdesk website. The data collected directly with the form can be taken from it. The e-mail address is always a mandatory field on the support form. If the processing status of the request changes, you will be informed by email. In addition, further data may be processed through the use of the helpdesk, including:

- IP address
- Time of the form retrieval
- Browser type
- Operating system Weclapp receives access to the above-mentioned data and processes it on our behalf in accordance with Art. 28 GDPR.

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. b) GDPR if your request is a support request for an existing contract or the conclusion of a contract. Otherwise, it is our legitimate interest to answer your inquiries, even if they are not related to a contract or a potential conclusion of a contract, so that in this case Art. 6 para. 1 lit. f) GDPR is the legal basis.

The retention period for personal data is based on the respective statutory retention period.

Detailed information on the use of the weclapp Helpdesk can be found at: https://www.weclapp.com/de/ticketsystem/.

14.9 YouTube (Videos)

We have integrated YouTube components on this website. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, rate, and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs, as well as music videos, trailers, or videos made by users themselves, can be accessed via the Internet portal. Each time you access one of the individual pages of this website, which is operated by us and on which a YouTube component (YouTube video) has been integrated, the Internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. The services Google WebFonts, Google Video, and Google Photo can also be downloaded from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google receive information about which specific subpage of our website you are visiting.

If you are logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting when you access a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.

YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged in to YouTube at the same time as accessing our website; this happens regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent it from being transmitted by logging out of your YouTube account before accessing our website.

These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.

The parent company, Google LLC, is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.

You can view YouTube's privacy policy at https://www.google.de/intl/de/policies/privacy/.

14.10 YouTube videos in extended data protection mode (YouTube-NoCookies)

Some subpages of our website contain links or shortcuts to YouTube content. In general, we are not responsible for the content of linked websites. However, if you follow a link to YouTube, we would like to point out that YouTube stores the data of its users (e.g., personal information, IP address) in accordance with its own data usage guidelines and uses it for business purposes.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

We also directly integrate videos stored on YouTube on some subpages of our website. With this integration, content from the YouTube website is displayed in parts of a browser window. When you call up a (sub)page of our website on which YouTube videos are integrated, a connection to the YouTube servers is established, and the content is displayed on the website by notifying your browser.

YouTube content is only integrated in "extended data protection mode". This is provided by YouTube itself and ensures that YouTube does not initially store any cookies on your device. However, when the relevant pages are accessed, the IP address and, if applicable, other data are transmitted and thus, in particular, which of our websites you have visited. However, this information cannot be assigned to you unless you have logged in to YouTube or another Google service before accessing the page or are permanently logged in. As soon as you start playing an embedded video by clicking on it, YouTube only stores cookies on your device through the extended data protection mode, which do not contain any personally identifiable data, unless you are currently logged in to a Google service. These cookies can be prevented using the appropriate browser settings and extensions.

Requesting the video also constitutes your consent to the placement of the corresponding cookie (Art. 6 para. 1 sentence 1 lit. a) GDPR).

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can view YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy/.

14.11 StreamYard

We use the "StreamYard" service, provided by StreamYard, Inc., 371 NE Gilman Blvd, Suite 260, Issaquah, WA 98027, USA, for live streams and interactive video formats.

StreamYard enables us to stream live videos directly via our website or via platforms such as YouTube, Facebook, or LinkedIn. The following personal data may be processed in the process:

- IP address
- Device information
- Browser data
- Chat/interaction data (e.g., for comments or questions in the stream)
- If applicable, sound and image transmission when participating as a guest in the stream

Processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR (legitimate interest) in order to provide interactive and informative content for our users. If personal data is actively entered or transmitted (e.g., participation as a guest), the processing is based on Art. 6 para. 1 lit. a GDPR (consent).

We have concluded an order processing contract (AVV) with StreamYard. This regulates the security and data protection-compliant handling of your data in accordance with Art. 28 GDPR.

Further information on data processing by StreamYard can be found in the provider's privacy policy: https://streamyard.com/resources/docs/privacy/.

15. Your rights as a data subject

15.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

15.2 Right to information Art. 15 GDPR

You have the right to receive information from us at any time, free of charge, about the personal data stored about you and a copy of this data in accordance with the statutory provisions.

15.3 Right to rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. You also have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

15.4 Erasure Art. 17 GDPR

You have the right to obtain from us the erasure of personal data concerning you without undue delay where one of the grounds provided for by law applies and insofar as the processing or storage is not necessary.

15.5 Restriction of processing Art. 18 GDPR

You have the right to demand that we restrict processing if one of the legal requirements is met.

15.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 para. 1 lit. a) GDPR or Art. 9 para. 2 lit. a) GDPR or on a contract pursuant to Art. 6 para. 1 lit. b) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20 para. 1 GDPR, you have the right to obtain that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

15.7 Objection Art. 21 GDPR

YOU HAVE THE RIGHT TO OBJECT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, AT ANY TIME TO PROCESSING OF PERSONAL DATA CONCERNING YOU WHICH IS BASED ON ARTICLE 6(1)(E) (DATA PROCESSING IN THE PUBLIC INTEREST) OR (F) (DATA PROCESSING ON THE BASIS OF A BALANCING OF INTERESTS) OF THE GDPR.

THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS WITHIN THE MEANING OF ART. 4 NO. 4 GDPR.

IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IN INDIVIDUAL CASES, WE PROCESS PERSONAL DATA FOR DIRECT MARKETING PURPOSES. YOU CAN OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING, IN SO FAR AS IT IS ASSOCIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT TO PROCESSING FOR DIRECT MARKETING PURPOSES, WE WILL NO LONGER PROCESS THE PERSONAL DATA FOR THESE PURPOSES.

YOU ALSO HAVE THE RIGHT TO OBJECT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU WHICH IS CARRIED OUT BY US FOR SCIENTIFIC OR HISTORICAL RESEARCH PURPOSES OR FOR STATISTICAL PURPOSES IN ACCORDANCE WITH ART. 89 PARA. 1 GDPR, UNLESS SUCH PROCESSING IS NECESSARY FOR THE PERFORMANCE OF A TASK CARRIED OUT IN THE PUBLIC INTEREST.

YOU ARE FREE TO EXERCISE YOUR RIGHT TO OBJECT IN CONNECTION WITH THE USE OF INFORMATION SOCIETY SERVICES, NOTWITHSTANDING DIRECTIVE 2002/58/EC, BY MEANS OF AUTOMATED PROCEDURES USING TECHNICAL SPECIFICATIONS.

15.8 Withdrawal of consent under data protection law

You have the right to withdraw your consent to the processing of personal data at any time with effect for the future.

15.9 Complaint to a supervisory authority

You have the right to lodge a complaint about our processing of personal data with a supervisory authority responsible for data protection.

16. Routine storage, deletion, and blocking of personal data

We process and store your personal data only for the period of time necessary to achieve the purpose of storage or if this is provided for by the legislation to which our company is subject.

If the storage purpose no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

17. Data protection officer

We have appointed a data protection officer.
You can contact the data protection officer as follows: dpo@relyon.de

18.  Version and amendment of the Privacy Notice

This data protection information is currently valid and has the status: August 2025.

It may become necessary to amend this data protection information as a result of the further development of our website and services or due to changes in legal or official requirements. You can access and print out the current data protection information at any time on the website at https://www.relyon.de/legal/datenschutz.